About us

Children can learn so much through play. Unstructured play benefits kids' mental and physical health; it helps them make sense of the world around them through teaching boundaries and social interactions. 

When choosing toys for your baby and toddler, we like the less-is-more Montessori-inspired approach: fewer, higher quality toys, each with a purpose, made from mostly natural materials, that can grow along with your child.

Clutter can be overwhelming for little ones, and the science tells us that children play longer and more happily with less toys. 

Samantha, founder